Serious in Business, fun to be with!

Some people might refer to me as a stereotype entrepreneur, but growing up in the small town Lunde in Norway, international entrepreneurship was never a topic to discuss with my peers.

Today I spend most of my time advising companies about how to enter the Brazilian market through my firm, Connection Consulting. When I am not advising, I practice the skills that I’m teaching by managing The Brazil Business and MailGrupo, both companies based in São Paulo, Brazil.

I started my sales career at an early age, encouraged by my parents who owned one of the few stores in town. I imminently felt the joy of selling.

My past is full of failures but I only remember the successes. You cannot learn from your mistakes, just from your successes.

It’s clear to me that the only way to be successful is to push the envelope and challenge the current way businesses are conducted. The problem is that you cannot predict success, you can just observe it and report about it in retrospective.


It’s not only my wife’s family name but also a reflection of how I would like the world to see me; as different and unexpected.

Fujikawa is also the name under which I’m building my new companies: Connection Consulting, The Brazil Business and MailGrupo are built under the Fujikawa umbrella. We believe in small lean and distributive organizations that target a niche and quickly disturb the current status quo.

My core skill is: “to create excitement and momentum about a new technology related product or service in a greenfield market”.

If you have a Fujikawa idea, I would love to hear from you.


My first-born baby and my largest success in life so far. For me, WebDeal was a fantastic journey that had to come to an end.

We started out in 2001 with an idea about self-service hosting to an affordable price. Over the years, we grew the company from being the underdog in a big player market to become one of the Scandinavian most renowned hosting companies with dozens of high demanding media groups and thousands of other companies in our portfolio.

I take a lot of pride in what I created with WebDeal, our young team won contracts with big names in the media industry because we were thinking differently. Our company was seen as a part of the new wave of Internet companies, those that took Internet from being a hype to being a sold and stable medium.

Although I’m proud of what I created with WebDeal, I also have my regrets. When I founded WebDeal at the age of 18 and early on, I made structural mistakes. It is sad to see that a company fully built upon your vision lost its edge due to mistakes done many years earlier.

In February 2011, the year we were going to turn 10 years, we sold the company.

  1. Gil Garces | June 4, 2012 at 08:24 Reply

    Dear Egil,

    Congratulations for your great blog:

    I will soon (August) arrive in São Paulo to establish a subsidiary for a large IT German firm. Perhaps then we could have a chat.

    Kind regards

    – Gil Garces

  2. Marco | October 5, 2013 at 13:01 Reply

    Hello, i was thinking to start a small hosting company, out of curiosity, may i ask what are the ‘structural mistakes’ you made when you founded WebDeal.
    I would try to avoid making the same mistakes.

    You said: “It is sad to see that a company fully built upon your vision lost its edge due to mistakes done many years earlier”


  3. Lucas Fox | October 21, 2015 at 12:06 Reply

    Dear Egil,
    I am a young entrepreneur starting up my first startup business. My idea is based on an Iphone/Android APP and will be launched in Rio and Sao Paulo. I am currently seeking some advice related to a payment system within the APP from one user to another.
    I would really appreciate your advice.


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